Campaign RED is a change making endeavor based in Chittagong, Bangladesh started by winning one of the top 10 positions at the BYLC Youth Leadership Prize in 2016. This groundbreaking initiative has been praised for its idea for change in behavior around one of the least spoken issues- social stigma around it. This is not one an tool that leads more gender discrimination as well as negatively impact the must needed hygienic management of menstruation. Campaign RED is initiated by some of the young professionals passionate about social change and it takes youth to collaborate voluntarily at its most of the actions to create ownership towards the cause.
It was not easy for a young man to talk about menstruation in a room full of students aged between 10-17 given the social stigma around menstruation!
Boys & girls we reached
Institution reached ( schools and madrassas)
Trained Teaching Facilitators ( University students of Chittagong)